Tuesday, May 27, 2008

Seattle Sounders Kit Sponsor

As noted earlier, the 2009 MLS expansion team Seattle Sounders had its new kit leaked on the internet. Now it appears that the kit sponsor has also been leaked.

MLS Rumors is reporting the sponsor will be...drumroll please...Jones Soda.

MLS Rumors has an "artist's" rendering of the kit (seen to the right)with Jones Soda as the sponsor.

Now it doesn't seem like Jones Soda will wind up in the annals of horribly inappropriate team sponsors...cough, Enron, cough, Sega Dreamcast, cough...but it certainly isn't looking great for the corporation. According to a recent Seattle Times report, Jones Soda is looking at trying to go mainstream after a disasterous first attempt last year that plummeted it's stock price.

While splashing down the cash for a kit sponsor deal isn't quite spending the big bucks for a Super Bowl commercial...wait...maybe it is. It was reported that Citibank offered $10 million per year for five years to be the LA Galaxy sponsor, which ultimately went to Herbalife. Although, it has been reported Herbalife's deal was only $5 million per year over 5 years. Either way, it certainly isn't chump change to sponsor an MLS club now, but decidedly cheaper to sponsor the Seattle Sounders than the LA Galaxy, and is certaintly not a shrinking violet strategy.

[Pic from: MLS Rumors]

3 comments:

Goat said...

I'm envisioning a future "The Good, The Bad, The WTF" post.

Keith said...

Nope. It's Microsoft.

ΓΌ75 said...

Yep, keith is right.

http://online.wsj.com/article/SB121194248966725139.html