Yes, Please.

Hugh Hefner, the octogenarian purveyor of smut, is king of an empire whose foundation is being eroded by the internet. Rulers, however, usually don't go down without a fight and Hef is trying to land few more scantily clad blows. The Playboy founder is trying to entice Cheryl Cole (and other comely British celebs) show her wares in the pages of his lad mag.

I'm sure this would go over well in the lockerroom.

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