With all this Becks talk today, it's only right that I review the comprehensive account of the LA Galaxy and their disastrous attempt to buy themselves some success. To the surprise of no-one, David Beckham, everyone's favorite right-sided midfielder (not mine!), wasn't enough to get them an MLS Cup.
When David Beckham landed in America, his presence garnered worldwide attention. The prodigious Englishman seeking to colonize the US and conquer its ignorance of the world's greatest and most popular sport; it made for a thrilling, compelling story that everyone wanted to cover. ESPN whipped the masses into a frenzy, forcing the non-believers to care and giving the nation's soccer-crazy a chance to experience the kind of soccer coverage in America that they'd always dreamed of.
But, with every good story, there's a turn, and a Second Act that comes with far less joy. With Beckham, there were several downward turns, and Grant Wahl has captured every single moment of the descent in producing one of the better sports books you'll read all year. Akin to Buster Olney's "The Last Night of the Yankee Dynasty," Wahl's unprecedented look behind the wafer-thin veneer of the LA Galaxy is compelling and enjoyable from beginning to end.
The book's two main strands dovetail together nicely; on one hand, we get an intimate look at Beckham and the invasive management of his branding team (the figure of 19 Entertainment, his nebulous handlers, loom ominously throughout the book), while on the other, we get a chance to get to know how the proverbial other half live, the players living on table scraps and working multiple jobs (or, in one perhaps overstated case, living three-to-a-tiny-apartment in order to save enough money for dinner and gas. One of them likes loud music! Another never cleans his dishes!) who are swept up in the media hurricane.
With all eyes on Beckham and his effort, it's guys like Alan Gordon who are able to give the most unbiased, uncensored opinions about life at the Galaxy and its farcical organization.
And so we get to the most impressive element of the entire story: Wahl's access. One wonders how different it might have been if Becks and the Galaxy became the all-conquering force so many envisioned, but in truth, the team's fall yields remarkable candidacy from so many close to the wreckage. If it's not Lalas, never shy of a soundbite, it's Landon Donovan, the team's jilted lover in the wake of Beckham's arrival. Donovan's story, and opinions, are compelling simply because we're never sure if he's genuinely angry at Beckham or angry at the organization for making him, the established alpha male of the team, play such a neutered role once the real golden goose swans into town.
The tale surrounding the LA Galaxy captaincy, and the pathetic, passive-aggressive manner in which Beckham gets what he wants in the armband (and believe me, thanks to his shadowy best mate Terry Byrne, who it seems essentially ran the club with Lalas as a well-meaning, clueless puppet, Becks always gets what he wants) is most telling of all. Remember, this is a guy so crippled with concern about his public image that if he wants something that people might react negatively to, you can bet it's not going to come directly from him:"When Beckham led the LA starting XI out of the tunnel the next night for the team's Superliga semifinal against DC United, there was mild surprise among his teammates that he was taking over as captain so soon -- even superstars usually need to earn the armband on the field with their new team, and it was Beckham's first Galaxy start -- but it was entirely plausible that Beckham would have ascended to the position before long...
However, the one thing Beckham's PR army couldn't get for him was on-field success, and it's this lack of team success that eventually tanks the entire experiment. I always felt that Beckham came to the USA thinking he could dominate in his old-ish age, becoming the best player in the league and single-handedly dragging the Galaxy to the winner's podium; when that didn't occur, he looked for the exit as quickly as possible, and Wahl's account of events reads in much the same way.
In the long term, the sub-rosa machinations that led to the captain switch would set the tone for the Beckham Experiment on a number of levels. Galaxy executives and coaches would continue bending over backward to accommodate (and even anticipate) the wishes of Beckham and his handlers, rarely saying or doing anything they feared might offend their meal ticket. For their part, Beckham's handlers would exert more and more influence behind the scenes, almost always using Beckham's surrogates -- Terry Byrne, mainly -- to avoid leaving any of Beckham's own fingerprints. Meanwhile, Donovan's resentment would build as he slowly began understanding that outside forces were taking over the team."
By the end, all parties involved seek to exonerate themselves of the lion's share of blame, no-one seemingly caring about throwing others under the bus in an effort to look good. The Beckham Experiment's bigger story, beyond the flashbulbs and media management of the English midfielder, concerns the comical mismanagement of a franchise, their actions providing a step-by-step guide of what not to do when trying to achieve success in a given sport. 
From Leiweke's flirtation with Beckham over a 5-year period until the deal was signed (not to mention his rather poorly-constructed contract that gave his team no margin for error whatsoever), to Lalas and his naivete in a job he should perhaps never have been given (like so many in the workplace, his personal rolodex got him a gig well above his druthers), to Beckham and his team of self-interested PR wizards, there's plenty of blame to go around, and Wahl does an admirable job in presenting the facts and leaving the reader to decide who ultimately deserves the bulk of the criticism for what went wrong.
My favourite section concerned the immediate post-Beckham arrival, when he and his handlers were able to sweep out MLS-savvy management and players (oh, the team they would have had were it not for some fundamental idiocy; look at who they let go once Becks came to town! Joe Cannon, Chris Albright, Kelly Gray, Kyle Martino, Tyrone Marshall, as well as Gullit effectively ruining Peter Vagenas) in favor of more global brands to keep Beckham happy. Oh, and all the global brands were just as clueless about MLS as Beckham is/was.
Ruud Gullit, if the book is to be believed, couldn't even be bothered to learn how transfers work in his new job, so much so that some hilarious personnel errors were unavoidable. Celestine Babayaro arrives and leaves, but not before displaying the same naivete that doomed this entire experiment to begin with (and a hilarious anecdote concerning flights). As for Abel Xavier, well, the less said the better.
It's hard for me to judge a book like this impartially as I have such strong personal feelings against David Beckham -- since Real Madrid, I feel like his playing abilities were never worth the hype, but it didn't stop him pillaging free money from teams desperate for the Beckham that hadn't existed since the 2002 World Cup -- but I can say this: Wahl is an excellent writer and researcher who has put together a fantastic account of a franchise that tried to purchase success but ended up worse off than they'd ever been.
It's engaging, enlightening and pulls no punches when looking at Beckham in the USA, and for that, I'm grateful.
When he gets to AC Milan, it's hard to feel like he put in his best efforts for Los Angeles in 2008. It's passages like this that make you wonder about his integrity and commitment to that grandiose, gargantuan task he'd charged himself with in coming to MLS in the first place:"From the moment David Beckham donned the famous red and black striped of AC Milan in January 2009, he looked like a completely different player from the one who'd gone 70 percent, sullen and out of shape, during the last half of the Galaxy's 2008 season. This Beckham was fully fit, buzzing up and down the right flank like the Goldenballs of old. This Beckham saves his emotional outbursts for his teammates, not just the referees, jumping on the back of teenage phenom Alexandre Pato after feeding him a perfect pass for a goal."
Reading this makes it tough for even the most ardent Becks fan to give him the benefit of the doubt when you see the MLS version and the England/Serie A version existing so brazenly separate from one another.
But ultimately, the book isn't just about Beckham, but the hopes, dreams and day-to-day operations of the team that relied upon him to turn them around. The Los Angeles Galaxy make for a wonderful case study in what not to do when trying to build a franchise, and the decisions made since 2005 will haunt this team for many years to come. Make no mistake; there is plenty of blame to be spread around, and Wahl leaves no involved party free of culpability.
I fear that when Beckham finally does leave, it'll be an eternity before they get back to where they want to be and with Wahl's controversial expose, it might take even longer.
Tuesday, July 14, 2009
UF Book Review: The Beckham Experiment, by Grant Wahl
The Beckham Experiment is here! Grant Wahl Q&A
We've been snickering and chuckling over the last couple of weeks at the stories beginning to seep out from Grant Wahl's new book, The Beckham Experiment, as he and his publisher begin the PR campaign. (You can buy the book here, should you fancy)
Well, we need feed off the scraps no longer as the book drops today, and we can all finally learn the entire truth of Beckham's tumultuous, phantasmagorical, chaotic, downright hilarious time at the Los Angeles Galaxy.
Grant was gracious enough to take some time out of his busy media schedule with the MSM to answer a few questions about all things Beckham and book-related.
Hit that after the jump, and, if you're in feeling lucky, you can enter our impromptu competition to win yourselves a copy of the book in shiny, new hardcover!
Simply email us at the address in the sidebar, subject line WAHL to be entered in our random draw.
Enough procrastinating. Wahl below.
Wahl!
UF: What are your thoughts on the media reaction to the book thus far? In the UK, the prevailing theme so far appears to be focused on mocking Donovan's precocious ways and tuning out the negativity about Beckham, while the US has always looked upon Beckham with suspicion as to his motives. Did you expect such a backlash from the English press?
Wahl: I don’t know if I’d use the term “backlash” to describe the reaction in the British media. I haven’t read all of it, but most of what I saw was just straight-up reporting of Donovan’s comments (and, now, Beckham’s response). I would say this: Almost all of the people who are criticizing Donovan for his remarks about Beckham (in Britain or anywhere else) didn’t see all of the Galaxy’s games in the second half of 2008. I did see every game. And while it was admittedly terrible soccer, it was obvious that Beckham wasn’t giving his full effort during that time. Donovan was by far the best player on the Galaxy last year (his 20 goals led the league), and that may be part of the reason why he felt comfortable issuing his criticisms of Beckham, who didn’t even make the MLS Best XI. Beckham was really good in the first half of the season, however.
UF: Has Beckham read the book? AEG? Leiweke? Lalas? Any of the major characters? Any feedback from them or commentary?
Wahl: I’m not sure exactly who has and who hasn’t read the book yet. I’ll be curious to hear what they think after they’re done reading, because I think it’s a fair-minded account of the Beckham Experiment’s successes (yes, there were some) and failures. My main hope all along has been that people read the whole book. I’m proud of the finished product.
UF: What were some of the biggest difficulties in getting the book together? Did Team Beckham and their PR spin team make things hard for you?
Wahl: I have always had a good relationship with Beckham and his handlers after writing two long open-minded stories about Beckham for Sports Illustrated in 2003 and 2007. Those stories were done as straight-up journalism—in other words, Team Beckham was not paid a dime for access and didn’t have approval over anything in the stories—and this book was the same way. I’ve interviewed Beckham one-on-one more than any other U.S. journalist, and the book includes material from those interviews, as well as the many interviews of Beckham that took place before and after every Galaxy game. He provided far more access than he ever has to the media in Europe, so his voice is in the book.
UF: From reading the book, Beckham's naivete and arrogance regarding his abilities and his potential role in MLS shine through. He appeared to never have a clue, and the book gave me the impression that once he realized his presence was unable to transform the Galaxy into a winning franchise overnight, he virtually checked out. Based on your intimate knowledge of the situation, was he aware of what he was getting into, or was he as clueless as Gullit regarding the structure and operations of MLS?
Wahl: I don’t think Beckham was totally aware of what he was getting into with the Galaxy—or how bad the team really was. Obviously, the Galaxy deserves a lot of blame for that, but so do Beckham and his handlers for not being fully aware (and then adding to the problems during Team Beckham’s shadow takeover of the team in late 2007 and 2008).
UF: How did writing and researching this book change your opinion of Beckham?
Wahl: In covering Beckham over the years before he joined the Galaxy, all of his former teammates and coaches said that he put out 100% effort all the time in practices and games. But in the last half of 2008 it was clear that Beckham was not putting in 100% during games, and several teammates (including Landon Donovan and Chris Klein) noted that Beckham could have been doing more at practices too. My theory is that Beckham had never lost this much in his career, and as a result he partly checked out on the team in the last half of 2008.
UF: What impact do you think this book might have on the MLS moving forward? Could Becks' struggles deter other big names from coming across to try their hand in America?
Wahl: I don’t think this will keep other stars from coming over, though it might cause some MLS owners to think twice about opening their wallets. That would be unfortunate. MLS needs star power, and the Beckham case is so unique that I don’t know how many lessons can be applied to other players.
UF: I was struck by the level of comfort shown by a lot of players in going on the record with their feelings toward Beckham and LA, in particular Landon Donovan. Was there a general willingness amongst the rest of the team to come forward and share their uncensored thoughts?
Wahl: I did the reporting for this book over 16 months, following the team in Los Angeles and around the rest of the country. I think Donovan and several other figures got used to me being around and were comfortable sharing their thoughts. They also knew that I didn’t come in with an agenda. When I started the reporting for the book in the summer of 2007, none of us knew what would happen. For all we knew, the Galaxy was going to win championships like Pelé’s New York Cosmos. That didn’t happen, of course, and I just ended up following the story where it took me.
UF: Who might be your next target after Beckham?
Wahl: I don’t think I’d use the term “target” since it implies some sort of intended malevolence, but I am starting to put together ideas for my next book. Not sure if it will be on soccer. The Beckham Experiment was a huge story for American soccer that was deserving of a book, but there may not be many other U.S. soccer stories that publishers think are worthy of books. I’d love to be wrong, though.
UF: And a couple of off-topic ones to round things out....
Hopes and Expectations for World Cup 2010?
Wahl: To have a tournament that’s free of major incidents and has the kind of quality soccer we saw at Euro 2008.
UF: Favorite US Player at the moment? All-Time?
Wahl: Alan Gordon. Anyone who reads the book will know why. He’s a symbol of all the anonymous U.S. players who bust their tails to keep MLS afloat.
UF: Favorite World Player at the moment? All-Time?
Wahl: I’m in the bag for the Argentines. Messi now. All-time: Maradona, circa 1986.
Thursday, July 2, 2009
The Beckham Book is Imminent!
After seeing the excerpt on SI.com, as well as reading the various stories picked up on the newswires, you'd know that Grant Wahl's book on Becks is coming out in less than two weeks, and having read it, I can tell you this: get ready for some catfights in Los Angeles when the preening midfielder gets back to town.
Wahl does a wonderful job in pulling back the curtain and exposing Mr. Beckham as the selfish, conniving milquetoast I've suspected him of being for quite some time. Oh, and that the LA Galaxy is the worst-run franchise in professional sports.
We'll be interviewing Mr. Wahl next week, but in the meantime, get acquainted with the excerpt and laugh at how Landon Donovan orders lamb on his pizza, as well as his wonderfully incendiary comments this morning about Beckypants' return.
Oh, those crazy Californians.
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